Blackberry Storm Vs Iphone 3g: Will Rim’s Blackberry be Iphone Killer?

Recently I had published a side-by-side comparison of the iPhone 3G and T-Mobile G1 DVD Converter which evoked an interesting debate.(from:iphonehacks)

Here comes another side-by-side comparison of Apple’s iPhone 3G with RIM’s BlackBerry Storm, which is considered as another iPhone Killer.

BlackBerry Storm is expected to be released some time in November exclusively by Verizon in the US and Vodafone in UK.

Hardware Spec
Dimension:
Storm = 4.4 x 2.4 x 0.6 inches
iPhone 3G = 5.5 x 2.4 x 0.48 inches
Weight:
Storm = 155g
iPhone = 133g
Screen Size:
Storm = 3.2 inches
iPhone = 3.5 inches
Camera:
Storm = 3.2M pixel
iPhone = 2M pixel
Memory:
Storm = 1GB on board + 16GB expandable with MicroSD
iPhone = 8GB / 16GB (No expansion)
Battery:
Storm = 5.5hrs talk time / 360 hrs standby
iPhone = 5hrs talk time / 300 hrs standby

Unlike T-Mobile G1 that we have reviewed earlier, BlackBerry Storm “steals” the design and looks much like the iPhone 3G. However, it does not look as sleek as iPhone 3G. It’s a little bit thicker (0.14inches more) and heavier (22g more) than iPhone 3G. And, surprisingly, BlackBerry Storm does not come with Wi-Fi support or they probably consider Verizon’s 3G network is good enough.

BlackBerry Storm’s screen is also a little bit smaller (3.2 inch) as compared to iPhone 3G (3.5 inch), however it sports a slightly higher resolution (460×360 pixels) than iPhone 3G (460×360 pixels).

Winner: iPhone 3G

Tips: How to convert DVD to iPhone 3G


Input Method

With the success of iPhone’s multi-touch interface, touch is now the standard for any new smartphone. Like iPhone, Storm does not have physical slide-out keyboard and uses the screen as input, in fact its RIM’s first smartphone to feature a touch screen. However, RIM highlights that the touch technology developed on Storm is somewhat different to other touch screen smartphone available. RIM refers its touch technology as “Clickable Screen”. That means, when users press key on screen, they can actually feel the key pressed and release, just like you press the mouse button. They call it a game changing touch technology that makes on-screen keyboard more appealing.

Also, like T-Mobile G1, it will have built-in cut and paste capability across applications a feature missing from iPhone 3G.

Winner:Its difficult to call a winner on this one, until we get feedback from users on RIM’s touch technology. We love iPhone 3G’s revolutionary multi-touch interface.

Multimedia
Multimedia support is not the strong area of RIM smartphones, as they predominantly targets business users. Storm is developed with multiple support in mind to lure more casual users. Standard feature like music and video playback is included. A wide range of audio format (including MP3, AAC, WMA, etc) and video format (including MPEG4, WMV, etc). Storm also allows you to sync iTunes music files via BlackBerry Media Sync and has its own media software to manage your music.

iPhone 3G is the best iPod Apple has ever created. The music and video playback experience is awesome. And, Apple continues to update features like Genius Playlist into iPhone makes iPhone’s multimedia support nearly unbeatable. With its seamless integration with iTunes Store, you can download songs wirelessly or sync it between desktop using iTunes. iPhone 3G also supports a wide range of music formats but only plays Quick Time video.

Winner: iPhone 3G

Camera & Video Recording

Apple did not upgrade the camera in iPhone 3G, its still a basic 2 megapixel camera while Storm comes with 3.2 megapixel camera and includes video recording capability. Storm also includes a flash and auto focus for its camera.

Winner: BlackBerry Storm

Modem Capability
iPhone 3G does not support tethering and Apple tends to ban any applications in App Store that adds this capability. The only option you have is to jailbreak the iPhone and use jailbreak apps such as PDANet, iPhoneModem etc. BlackBerry Storm, on the other hands, comes with tethering built-in.

Winner: BlackBerry Storm
Tips:
How to convert DVD to Blackberry with Daniusoft DVD BlackBerry Converter?

Enterprise Feature

Apple has made quite a few strides to take market share from RIM in the enterprise area. iPhone 3G, with built-in support for Microsoft’s ActiveSync protocol, lets enterprise users to access Microsoft Exchange’s services. Also, it takes a great step forwards to support Cisco IPsec VPN, which is a standard in enterprise wireless security. Further, it incorporates a feature to let administrator to wipe data remotely, in case the iPhone is lost or stolen.

RIM is always the leader in enterprise wireless devices. Storm, by no means, continues to lead in this area. The enterprise support is outstanding that different security policies can be defined, such that administrator may enable or shutdown specific bluetooth profiles; and even, to disable its digital camera access.

Winner: BlackBerry Storm

To sum up, BlackBerry strikes a balance between business and causal use. It’s, by far, the sleekest BlackBerry; which should help RIM lure causal customers.

Is it another iPhone killer? Its difficult to conclude. iPhone 3G and BlackBerry both come with some unique features that neither have and they are positioned differently in the market.
However, I still fail to understand the omission of Wi-Fi in BlackBerry Storm, its true that BlackBerry is targeted at the business users who use it primarily for email, but still it seems like a major disadvantage over iPhone 3G.

As a consumer device, iPhone will definitely win thanks to the iPod application, its Safari browser which is easily the most advanced web browser on a portable device which makes browsing the internet on the iPhone a treat and overall for its cool factor. But if you turn to some business-savvy users and enterprise, BlackBerry is still the de-facto choice.

RIM has also not disclosed the pricing or the official shipping date.

You can checkout the demo video of BlackBerry Storm to get an overview:

BlackBerry Storm, T-Mobile G1 and soon to be released Nokia’s XpressMusic phone (Nokia’s first touch screen phone) might or might not end up being iPhone killers but they are healthy competition to Apple’s iPhone 3G that will ensure that Apple constantly innovates which in the end is beneficial for consumers like us.

Let us know which one is a winner from your point of view and why?

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Comparison Of Urine And Saliva Drug Tests

The major difference between different types of drug tests is the collection of specimen. But the advantages and disadvantages of these distinct drug tests vary in terms of many issues like invasiveness in specimen collection, risk of tampering the specimen, cost of drug test, time taken to produce results, accuracy of the results, etc. Of all the drug tests, Urine and Saliva drug tests are very common because of their efficiency to provide accurate results.

Features of urine and saliva drug testing
Both the urine drug testing and the saliva drug testing have their own advantages as well as some disadvantages.

Collection of specimen:

The major advantage of saliva drug testing over urine drug testing is its least invasiveness of privacy while collecting specimen. This has been a controversy since a long time in all the places of drug testing. The process of collecting saliva for a drug test is obviously less invasive compared to the case of urine drug test.

Chances of adulteration:
The chances of adulteration in saliva drug test are very less, compared to urine drug test. In case of saliva drug test, it is feasible to collect the specimen under legible supervision. Thus, minimizing the chances of tampering the specimen. This is not possible in case of urine drug testing. However, saliva drug test is not completely free from adulteration.

Detection period of drug abuse:
The detection period of drug abuse through saliva drug test is shorter, compared to urine drug test. The detection period in case of saliva drug test is around 20 hours to 1 day approximately, whereas it is around 3 days in case of urine drug test.

Accuracy of results:
The accuracy rate of both, urine and saliva drug tests are deemed by the United States court system. However, the accuracy rate of urine drug test results is much higher than that of saliva drug test results, the risk of false negatives is high in both the drug tests.

Cost of drug test
Cost-effectiveness is the major advantage of urine drug tests compared to any type of drug tests. The cost of saliva drug test is a little higher, compared to urine drug test. However, the cost of saliva drug testing complies with the quality of the drug test.

As both saliva drug test and urine drug test, have their own advantages and disadvantages it is not feasible to use any one of them in all the situations. Based on the comparison of features mentioned above, it will be easier to analyze and choose a drug test according to the situation.

DrugTestStrips.com is an online store offering drug test kits and Drug Screening Products in several formats including Blood, Urine and Oral drug test kit. DrugTestStrips.com offers FDA-approved urine drug testing kit as well as DOT-approved alcohol testing products. Some of the popular products are Marijuana Drug Test, Breathalyzer and Oral Drug Test.

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Is the Iphone Boom a Business Boom?

Is the iPhone Boom a Business Boon?

We all know how the iPhone frenzy has grabbed popular imagination since it was first announced in Jan 2007. With its cool feature set, slick appearance, powerful computing capabilities, beautiful display and intuitive touch navigation, this poster boy of the mobile generation has captured the imagination of gizmo freaks and tech phobics alike. To get some measure of iPhone’s success, one only needs refer to Tim Cook’s (Apple’s COO) recent statement at a conference – he said that the company had “really good confidence” the company would hit 10 million iPhones sold by the end of 2008.

According to a research from IDC, 70 percent of those polled who own, or plan to purchase an iPhone in the next year, consider it to be for both personal and business use.

Considering the vast proliferation of iPhones in such a short span, it is natural that all those who own a iPhone would want to extend its use to business as well. And it is no joy carrying around a Blackberry and iPhone in either pocket. All that does is to exert extra downward pressure on the belt. It is no wonder then, that iPhone’s usability in a business context is a raging debate nowadays. That is still a secondary question, because the fact remains that present and future end users of iPhone see is as something they want to use for business.

The Bad News

Unfortunately for corporates, iPhone was created mainly for the meatier consumer market, and never really meant to be a business tool.

What Obstructs “iPhone for Business”

-   It’s mainly a PIM

-   Third party applications not supported

-   Lack of Exchange Support

Mainly a PIM – iPhone mainly has PIM(personal information manager) capabilities (email, contacts, calendars, calendars, notes) and not meant to be used for team collaboration, which requires the ability to share and work togather on information.

Sorry Third Party Developers – iPhone runs on a custom built operating system called the “iPhone OS”, and at this point does not allow third party applications to be built & installed on this native OS. Users are restricted to applications prebuilt into the system (mail, sms,  calendar, photos, etc). This meant no special business centric applications could be created to make use of iPhone’s computing & display capabilities and internet-ability.  

No Exchange Support – The gravest ommision was a lack of support for MS Exchange, which meant that users could not view even the most most elementary business information – business mail, contacts, tasks, and calendars, on their iPhones, what to speak of advanced collaboration. The only way to achieve this was complicated and unreliable workarounds.

The Good News

iPhone’s Business Friendly Features

-   Rich Safari Browser

-   Web 2.0 Applications Allowed

-   Internet Friendly

-   Recent Apple Announcements

Hurray for Web 2.0 – The good news is that they allowed a small window, through which an elephant could be pushed. Soon after its launch, Apple announced that it would allow third party web applications supporting web 2.0 standards, to run on iPhone though its rich Safari browser. This effectively meant that iPhone could be part of the web 2.0 revolution, and access all the rich applications therein.

The Safari Browser – iPhones web browser Safari, is a full web browser with the works. It is light years ahead of the custom made web browsers of traditional corporate handhelds like Palm’s Blazer browser, Blackberry browser, etc. It is not just comparable to a desktop browser, but is a desktop browser. This allows iPhone to ride high on the current web 2.0 wave, rather than just being a bystander.

According to AT&T and Google, iPhone generated 50 times more search requests than any other mobile handset.

Internet-ability- iPhone allows internet access through wi-fi or wide area EDGE networks. One important prerequisite for a mobile to be an effective remote collaboration tool is the willingness and comfort level of users to use the device for web access. With no little thanks to the large display & the safari browser, the iPhone has been a huge success as a device for web access. The iPhone increased the average wireless data usage as much as 30 times higher than on other phones.

Apple finally Awakens from its Slumber – Only lately has Apple has woken up to the previously ignored aspect of business usage. This was largely caused by the hue and cry raised by the media and users over its frustrating lack of business friendlyness. Even as I write, there is news of iPhone finally offering Exchange support, and an iPhone SDK (software development kit) which will allow programmers to develop applications specifically to be installed on the iPhone.

But these new developments are not just in their infancy, but even foetal stage. It will be some time before these new applications find their feet, an truly provide trouble free functionality to businesses.

Exchange support at this time is issue riddled and works only for companies that support Exchange 2007 or Direct Push on Exchange 2003. Moreover, this and the launch of installed applications for iPhone wont take place until a firmware update slated for June 2008.

Webapps to the Rescue : HyperOffice as a case in study

Amongst the first companies to regonise the oppurtunity presented by iPhone for rich business applications was HyperOffice. Already well experienced in the web based business collaboration domain, they developed HyperOffice for iPhone, an iPhone specific version of their flagship product, HyperOffice.

This allowed business users to use almost the entire feature set HyperOffice right from their iPhones. Rather than an isolated personal information manager, HyperOffice allowed iPhone to be used as a dynamic collaboration tool through which users could access the company intranet, share contacts and calendars, plan projects, share and edit documents, schedule meetings, & many other things.

They also realised early on that a major pain point for users looking to use iPhone for business was a lack of Exchange support. HyperOffice allows users to get past this hurdle easily by acting as a bridge between Exchange and iPhone. It allows users to receive information directly from Exchange, or access Outlook information (mail, contacts, calendars, tasks) right on iPhone, with or without Exchange. No matter where users access mail and other information – Outlook, iPhone’s email client or on any other web device, information is automatically synched. Users always get updated information.

 

The author has 5 years experience working with web based technologies. His expertise lies especially in collaboration applications for the SMB segment.

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?me-too? Drugs: Good or Bad?

Introduction

A drug that is structurally very similar to already known drugs, with only minor differences. The term “me-too” carries a negative connotation. However, me-too products may create competition and drive prices down1.

The majority of the new products the industry puts out, are “me-too” drugs, which are almost identical to current treatments but “no better than drugs already on the market to treat the same condition.” Around 75 percent of new drugs approved by the FDA are me-too drugs. They can be less effective than current drugs, but as long as they’re more effective than a placebo, they can get the regulatory green light2.

This isn’t surprising at all, as someone who works in the field, but these so-called “me-too” drugs, which are reportedly better than their forebears, is driving costs. A “me-too” drug is a drug that has its origins in another drug. Probably the most famous example of this is Prilosec (“The Purple Pill”) and Nexium (“Today’s Purple Pill”). Prilosec’s active ingredient is omeprazole. Nexium’s active ingredient is called esomeprazole. The difference is that Nexium is the left-handed version of omeprazole. In chemistry, S stands for sinister, which means the molecular conformation has a left-handed orientation. (D would be right handed.) So this S-omeprazole is one half of the mixture that comprises its predecessor. By specifically picking only the S conformation, the drug is made more potent. This sounds great, but its efficacy is only marginally better than Prilosec-, which has a generic version, and costs about a third less than Nexium. Some other “me-too” drugs are: Claritin (loratidine) and Clarinex (desloratidine), Celexa (citalopram) and Lexapro (escitalopram)3.

What are “Me-Too” drugs?

Ever since the advent of modern chemotherapy, when drugs were discovered and developed through the process of screening thousands of molecules for a variety of disease conditions, using animal models, there has been a growing criticism that too many molecules were developed with similar chemical structure and the same pharmacological profile, with very little to distinguish them from each other in terms of their therapeutic utility. In other words, once the first breakthrough discovery is made of a new pharmacological activity for a new molecule, subsequent years saw the emergence of a host of new molecules or “me-too” drugs from the same chemical class and possessing the same pharmacological profile.

Such follow-up drugs have been termed molecular modifications, molecular roulettes or copycats, the development of which are alleged to be motivated by purely commercial considerations. They are also deemed to involve lower levels of innovation, compared to the original molecule. It is important to analyze in a historical perspective the end results of such efforts in different therapeutic areas of developing new molecular entities, as later generation products, after an initial breakthrough discovery has been made and the technical, medical and commercial merits of developing such drugs.

Development of “Me-Too” drugs

The success rate in the discovery of new chemical entities with fundamentally new chemical and biological profiles of activity are very low. In fact, even chemical entities within the same structural class of an approved drug are becoming rare now, compared to the period of sixties to eighties. In 2001, $ 26 billion was spent on developing new drugs and the U.S. FDA approved only 9 new chemical entities. At the same time, two thirds of the drugs approved from 1989 to 2000 were modified versions of existing drugs or even identical to those, in newer forms and formulations4.

Of the 1,035 drugs approved by FDA during 1989 to 2000, only 361 or 35% contained new active ingredients. Of these, only fewer than half were granted priority review status by the FDA. One impression is that these drugs are slightly altered versions of existing drugs, with little to offer in terms of better activity or tolerance, let alone new pharmacological profiles. The implication is that such drugs are developed, as patents on top-selling original drugs run out and not many truly new medicines are discovered. The indication that many of these drugs do not offer any major advantages over existing drugs is given by FDA’s unwillingness to grant priority review for most of them.

On the other hand, conventionally, the Regulatory Agencies, including the FDA, are not obliged to consider better efficacy over existing drugs as a criterion for approval; rather, they require only the establishment of efficacy and safety of the new drug over a placebo.

How good are they?

Notwithstanding such perceptions, historically, many “me-too” drugs have proved to be considerably better than their original counterparts. Examples are a series of generations of beta-blockers, which came up after the original drug Propanalol was discovered by ICI, with most of them having merits in terms of better efficacy, cardio-selectivity and safety. Ranitidine, the first follow-up drug after the introduction of the first H-2 receptor antagonist, Cimetidine, was followed by Famotidine and in each case these “me-too” drugs had notable merits over the original drug.

Apart from the major breakthrough in the development of orally active beta lactam antibiotics of the Penicillin and Cephalosporin class, within the same oral derivatives, there have been considerable improvements brought about by change in the side chains incorporated by condensation of specific agents with 6-APA, 7-ADCA and 7-ACA. A whole new range of broad-spectrum antibiotics of these structural classes could thus be developed. In each of the major classes of antibiotics, classified according to the mechanisms of their action, namely inhibition of cell wall synthesis (Beta Lactams, Vancomycin), inhibition of bacterial protein synthesis (Erythromycin, Tetracycline, Streptomycin), inhibitors of DNA or RNA replication (Quinolones, Rifamycins), inhibition of Folate Coenzyme biosynthesis (Sulfa drugs, Trimethoprim), there have been several “me-too” drugs marketed.

An important recent example to show that ‘me-too” drugs need to be developed is the case of the oral hypoglycemic drug Troglitazone, approved as an anti-diabetic drug in 1997. The drug was withdrawn from the market following reports of unacceptable hepato-toxicity. The follow-up “me-too” drugs, Rosiglitazone and Pioglitazone are much less toxic and are today widely used. If these drugs were not developed, the withdrawal of Troglitazone would have left a major therapeutic gap in anti-diabetic therapy.

“Me-Too” drugs: Strategies for New Drug Research for Indian Companies

Breakthrough innovations in pharmaceutical industry, of new drugs, such as the first beta blocker, the first NSAID, the first of each class of Antibiotics, Calcium Channel blockers, ACE inhibitors, Sulfonyl Ureas, Biguanides, Insulin, Glitazones, Glinides, Tricyclic Anti Depressants,major and minor Traquillisers, Selective Serotonin Receptor inhibitors, H-1 and H-2 Receptor antagonists, Proton Pump inhibitors etc are relatively rare and even though a few of the original drugs under these classes are still very much in use, they have been superceded in most cases, by later generation products, many of them “me-too”. The newer drugs are discovered both through incremental innovations on the original drugs as well as through new research.

Generally the original discovery leads to feverish activity both within the innovator company as well as in Competitors’ laboratories, to develop better products in the same therapeutic category. The essential caveat for commercial success, however, is that the newly discovered molecules should meet the minimum standards of patentability. For example within three years of the discovery of the highly successful Sildinafil Citrate (Viagra), three more new versions for the same indications have been patented and developed5.

Me-too drugs also provide therapeutic advantage6. For the practicing physicians, there’s the benefit of established drug MoA with a “me-too” medication, coupled with clinical studies that – hopefully – show patient-centered benefits such as better adverse events profiles, less frequent dosing, less bothersome potential for drug/drug interactions, and so forth. A “me-too” drug is a helluva lot easier to incorporate in practice than a totally novel medication7.

“Me-Too” drugs: The hidden dynamics

The most common criticism of drug development centers on the so-called “me-too” drugs that employ the same biological mechanism as pioneer brands. This involves a lot more than such high-profile targets as the anti-ulcer drug Nexium. We should be thinking about antidepressants, cholesterol-reducing drugs, diabetes treatments, anti-psychotics, and other therapeutic categories that have seen both blockbuster sales and rapid innovation. There is quite a bit of evidence that follow-on drugs do a lot of patients a lot of good. The newer statins, for example, often out-perform the older ones in clinical trials where the endpoints are the number of heart attacks and deaths prevented.

Me-too drugs are also a powerful tool for cutting health care costs. We should be glad that our research industry does not target only brand new biological mechanisms. That would be a very expensive business model indeed. Fortunately, the industry also works on marginal improvements, exploiting opportunities to make drug therapy better and sometimes opening the door to really radical improvements that happen to lie more or less next-door, scientifically speaking. In the meantime, we get price competition as a by-product. Me-too’s almost always undercut the prices of the pioneer drugs.

Another part of the me-too story gets almost completely ignored even though it is extraordinary important. For me-too manufacturers, advancing the science is a way to gain a competitive advantage. The classic example is the statin class of cholesterol drugs. Research on one of the follow-on drugs (Pravachol) demonstrated for the first time that using a statin to reduce cholesterol would actually prevent deaths from heart attacks, something that had previously been assumed without proof. Additional trials for several statins, including Lipitor, the formidable challenger to Zocor and Pravachol, have demonstrated that serum cholesterol is far more important than almost anyone thought (for preventing strokes, for example).

There are lots of other stories about the benefits of new research from me-too drugs, but they are part of a larger story: new uses for old drugs. The data showing a slowdown in new drug approvals exclude essential information: discoveries of new uses for old drugs. This kind of discovery has become so common that it amounts to a “new-use” revolution. One of the scientific ironies of the new era of pharmaceutical research is that as drugs become more tightly targeted on biological mechanisms, their uses actually become more diverse. This is because the body typically uses specific mechanisms over and over again, sometimes in what appear to be completely unrelated ways.

Consider the SSRI antidepressants. A recent Science article on the diverse and unexpected applications of drugs that fiddle with serotonin reuptake which is what the SSRIs do concluded that the very term “antidepressant” is misleading because there is no scientific reason to think of this drug as being just for depression. Fighting depression just happened to be the first really useful condition that was explored for this very interesting class of drugs.

Another example is the Cox-2 inhibitors like Celebrex (and Vioxx, which is important in this story and may return to the market partly for this reason). These were invented to relieve arthritis pain. But the Cox-2 enzyme turns out to be important for lots of things including cancer and Alzheimer’s. Clinical trials to exploit these leads have been underway for years. Celebrex has already been approved for reducing the risk of colorectal cancer, and Vioxx has also achieved promising results. Of course, the big news recently has been that these drugs may cause heart attacks. But even here, me-too economics is of surpassing importance. The traditional NSAIDS (non-steroidal anti-inflammatory drugs) like Alleve and Advil may have the same heart attack risks. The potential risk has been there for decades, but only the new drugs-the Cox-2s-have been put through large-scale long-term clinical trials because those are the only ones still under patent. This is an example of how me-too drug development adds importantly to the research base. Thanks to the me-too’s, we are learning about NSAIDs, heart attacks, cancer and probably much more.

Also dominated by new uses are the new-targeted cancer drugs, which attack such specific biological mechanisms that they avoid killing every fast-growing cell in sight (as traditional chemotherapy tends to do).

The implications are clear. The annual count of new drug approvals will only show a tick when a new cancer drug or a new statin gets its very first approval. But a new use for an old drug can be as valuable as an entirely new drug, or even more valuable when you consider that we know more about the safety profile of old drugs and one drug will sometimes do the work of two (preventing both heart attacks and strokes, for example)8.

Me-too products can sometimes have important advantages on tolerability or dosing. It could help create more competition and lower the price. If you have five me-toos, possibly the sixth is something that is a little better. That is for the plans to decide on behalf of their patients. And even if it has the same mechanism of action, more competition could help drive down the price of the entire class. That’s an important influence, with potentially an improvement in health from greater access.

How bad are they?

Even though the major problem of antibiotic therapy, namely drug resistance cannot be addressed by the development of “me-too” drugs, due to the propensity of the same class to develop cross resistance; in most cases, the new semi-synthetic derivatives had distinct advantages over the earlier ones. Thus, for example, the first generation Cephalosporins are useful for gram-positive infections, while the second-generation drugs cover a broader spectrum including gram-negative organisms. The third generation drugs provide resistance against the beta lactamase enzyme, as well as acting against some of the most intractable infections, such as those caused by Pseudomonas and Klebsiella strains.

Even while the pharmaceutical industry turns out families of me-too drugs for relatively mild conditions in affluent people, it pays almost no attention to serious diseases, such as malaria, affecting impoverished people. It also gives short shrift to less profitable drugs, so there now are shortages of some vaccines and life-saving drugs9.

The big problem with me-too drugs is that they are chemically very similar to other drugs already available, yet they are marketed as if they were important new breakthroughs, with very high prices. Many new, expensive me-too drugs are not necessarily better than older and less expensive drugs. Most of the time they are compared with placebos and not older drug comparisons.

“Me-too” drugs are responsible for 80% of increased spending in recent years, and on average they are four times more expensive than the comparable, older alternatives10. By Patented Medicines Pricing Review Board’s (PMPRB) definitions, at the time of their introduction “me-too” drugs were judged to provide moderate, little or no improvement – in terms of effectiveness and safety – compared to older alternatives. However, on average, “me-too” drugs cost about 2.5 times as much per prescription as comparable older drugs. The question is whether the perceived or real differences justify the increased costs. New drugs do have a role in some situations and for some patients. However, it makes sense to use the older equally effective drugs whenever possible11.

Changing FDA rules to discourage me-too drug approvals would make R&D far more expensive, would discourage competition and therefore raise healthcare costs, and would forestall the wave of new research that has revolutionized our scientific understanding of the therapeutic categories where competition has been most intense.

Conclusion

New drugs are not required to improve on old ones, and there’s usually no way to know whether they do. Although the FDA must test drugs before they are marketed, they don’t need to be compared with similar drugs already on the market. The FDA only requires they be reasonably safe and better than nothing-a low standard indeed. This loophole in FDA regulations opens the door for an unlimited number of me-too drugs, which are easier to develop than innovative drugs.

Given everything, it should come as no surprise that these more expensive “me-too” drugs cost the medical industry money. The prevalence of the me-too’s really says an awful lot about the lack of innovation within the pharmaceutical industry. If you look at the new drugs marketed over the last six years, 78 percent weren’t even new chemical compounds. They were just new combinations or different formulations of old drugs. And 68 percent were classified by the F.D.A. as unlikely to be improvements over drugs already on pharmacy shelves.

At the same time, there are shortages of some important drugs that the pharmaceutical companies aren’t much interested in making because they are not as profitable as the me-too’s. But the companies don’t have to turn out needed drugs, if they are not lucrative. And they don’t.

References

1. http://www.medterms.com/script/main/art.asp?articlekey=33748

2. http://www.motherjones.com/news/qa/2004/09/09_401.html

3. http://polyscience.org/2005/09/me-too-drugs

4. http://www.shvoong.com/books/465475-me-too-drugs

5. http://www.pharmabiz.com/article/detnews.asp?SecArch=&articleid=14604&sectionid=46

6. http://direct.bl.uk/bld/PlaceOrder.do?UIN=162532605&ETOC=RN&from=searchengine

7. http://www.archivum.info/sci.med/2005-09/msg00257.html

8. http://www.aei.org/publications/filter.all,pubID.27443/pub_detail.asp

9. http://blogs.wsj.com/health/2007/05/17/in-praise-of-me-too-drugs

10. http://www.chepa.org/KnowledgeExchange/LabelleLectureship/tabid/84/Default.aspx

11. http://www.ti.ubc.ca/pages/letter59.html

About Authors:


Bhumika Yogi

M. Pharm (Pharmaceutical Chemistry)

Rajiv Academy for Pharmacy, Mathura


Sujeet Gupta

M. Pharm (Pharmaceutical Chemistry)

Rajiv Academy for Pharmacy, Mathura


Yogesh Murti

Lecturer, Deptt. of Pharmaceutical Chemistry

Rajiv Academy for Pharmacy, Mathura


Devender Pathak

Director

Rajiv Academy for Pharmacy, Mathura

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Create, Design & Launch Your Iphone Application

The Apple iPhone is an amazing device that invites  creativity. You’ve probably said to yourself: ‘I wish I  could do that on my iPhone.’

With the iPhone Software Development Kit (SDK), programmers can make your ideas reality – even if you yourself don’t know the difference between a C-pointer  and a SQLite database.

More than 200 iPhone application projects have already  been posted on Elance.com. Check out these tips in this article to get  your project kick-started.

We focus on the development of applications for the Apple iPhone, and we asked Nick Dalton, iPhone SDK specialist, to give Elance buyers a few tips on how to scope and post an iPhone Application project. Here’s what he had to say:

The iPhone is an amazing device that invites creativity. If you’re an iPhone owner I’m sure you’ve said to yourself: ‘I wish I could do that on my iPhone, or I have a great idea for an iPhone application’.

With the iPhone Software Development Kit (SDK), programmers can make your ideas reality – even if you yourself don’t know the difference between a C-pointer and a SQLite database. But before you go ahead and post your application idea to the buzzing iPhone project area on www.Elance,com. here are some pointers to get your project kick-started:

Study the Masters
Apple has already spent a lot of time thinking about how to present information and build interactive applications on the iPhone. The applications that come with the iPhone are the results of this research. Study them in great detail and try to apply as many of the user interface metaphors as possible to your application.

Not only will Apple be flattered if you imitate the user interface in their applications, but they actually mandate it to a great level of detail as described in their Human Interface Guidelines.

Dream in Color Screens
Most applications for the iPhone will be very visual. Therefore it makes sense to provide your requirements as screen images or sketches. You don’t have to be a graphics artist to do this effectively. An iPhone programmer is looking for the following information:

- The type of layout each screen should have

- The buttons on the screens

- The actions associated with each button

The exact shape and format of your screen sketches is secondary. As long as they are readable, it’s a great way to communicate your application design to a programmer.

Be Realistic About Your Budget
Look at other iPhone projects posted on Elance to get a sense for the bid amounts on these projects. Read the descriptions of these projects to see if they seem to be larger or smaller projects than what you have in mind. If you set your budget to under $500 for something that is realistically going to take a programmer two months to implement, you are not likely to attract many bidders.

From a programming perspective, some things are easy to do on the iPhone, while other seemingly simple things are very time consuming. For example the beautiful cover-flow animation used in the music application on the iPhone should be simple to use in other applications. Unfortunately you can’t. If you want this animation within your application it will have to be written from scratch, probably costing a one month of work.

If you talk to an approved iPhone developer early in your application design process you can learn how to get most out of your budget by avoiding the things that are really difficult to do on the iPhone.

Don’t Be Too Original
iPhone users already know how to do certain tasks on their phones by convention. For example, if you tap an item in a list that has a > icon next to it, you expect to be taken to another screen with more information about that item. If your application needs similar functionality, don’t be creative and come up with a new way to solve the same problem. Use the conventions already established by Apple.

New conventions are difficult to establish especially with the touch interface because there is no way to discover how your application works on the iPhone. Unlike a website where you can hover with the mouse pointer over areas that look like you can interact with them and a tool tip or the status bar will reveal some clues to you.

Know Your Limitations
The current version of the iPhone SDK, which is used to write applications for the iPhone, has many restrictions and limitations. Some of them are common sense, e.g. you can’t send text messages from an application. Imagine an application that sends out thousands of text messages without your knowledge, who is going to pay the phone bill for that?

Other restrictions are maddening: applications cannot access the log of phone calls, or interact in any way with the calendar or the music stored on the iPhone.

To Apple’s credit, the iPhone SDK is an amazing piece of software especially given that it was publicly released as a Beta just three months ago. Some of the shortcomings listed above will likely be addressed in future releases of the SDK.

As a buyer with an idea for an iPhone application, you should educate yourself about these limitations before you spend too much time designing an application that is impossible to implement. Talk to a developer or company that specializes in iPhone development (and there are many available on Elance) and they can help you get on the right track from the start.

About
Nick Dalton (username: 360mind) is an experienced iPhone SDK specialist and Elance.com service provider. He has 15+ years of background in programming, and currently focuses his business, 360mind, 100% on the development of iPhone applications. For more information on Nick, check out his book, 101 iPhone Tips and Tricks.

 

He has a background as civil engineer and geoscientist. He has worked mainly within the oil and gas industry from the mid 1980s. He has written a few fictional novels as well as being the author of some professional litterature within oil and gas sector, he is now an editor of some web sites.


www.lulu.com/stig


www.ec-ba.com

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Create, Design & Launch Your Iphone Application

The Apple iPhone is an amazing device that invites  creativity. You’ve probably said to yourself: ‘I wish I  could do that on my iPhone.’

With the iPhone Software Development Kit (SDK), programmers can make your ideas reality – even if you yourself don’t know the difference between a C-pointer  and a SQLite database.

More than 200 iPhone application projects have already  been posted on Elance.com. Check out these tips in this article to get  your project kick-started.

We focus on the development of applications for the Apple iPhone, and we asked Nick Dalton, iPhone SDK specialist, to give Elance buyers a few tips on how to scope and post an iPhone Application project. Here’s what he had to say:

The iPhone is an amazing device that invites creativity. If you’re an iPhone owner I’m sure you’ve said to yourself: ‘I wish I could do that on my iPhone, or I have a great idea for an iPhone application’.

With the iPhone Software Development Kit (SDK), programmers can make your ideas reality – even if you yourself don’t know the difference between a C-pointer and a SQLite database. But before you go ahead and post your application idea to the buzzing iPhone project area on www.Elance,com. here are some pointers to get your project kick-started:

Study the Masters
Apple has already spent a lot of time thinking about how to present information and build interactive applications on the iPhone. The applications that come with the iPhone are the results of this research. Study them in great detail and try to apply as many of the user interface metaphors as possible to your application.

Not only will Apple be flattered if you imitate the user interface in their applications, but they actually mandate it to a great level of detail as described in their Human Interface Guidelines.

Dream in Color Screens
Most applications for the iPhone will be very visual. Therefore it makes sense to provide your requirements as screen images or sketches. You don’t have to be a graphics artist to do this effectively. An iPhone programmer is looking for the following information:

- The type of layout each screen should have

- The buttons on the screens

- The actions associated with each button

The exact shape and format of your screen sketches is secondary. As long as they are readable, it’s a great way to communicate your application design to a programmer.

Be Realistic About Your Budget
Look at other iPhone projects posted on Elance to get a sense for the bid amounts on these projects. Read the descriptions of these projects to see if they seem to be larger or smaller projects than what you have in mind. If you set your budget to under $500 for something that is realistically going to take a programmer two months to implement, you are not likely to attract many bidders.

From a programming perspective, some things are easy to do on the iPhone, while other seemingly simple things are very time consuming. For example the beautiful cover-flow animation used in the music application on the iPhone should be simple to use in other applications. Unfortunately you can’t. If you want this animation within your application it will have to be written from scratch, probably costing a one month of work.

If you talk to an approved iPhone developer early in your application design process you can learn how to get most out of your budget by avoiding the things that are really difficult to do on the iPhone.

Don’t Be Too Original
iPhone users already know how to do certain tasks on their phones by convention. For example, if you tap an item in a list that has a > icon next to it, you expect to be taken to another screen with more information about that item. If your application needs similar functionality, don’t be creative and come up with a new way to solve the same problem. Use the conventions already established by Apple.

New conventions are difficult to establish especially with the touch interface because there is no way to discover how your application works on the iPhone. Unlike a website where you can hover with the mouse pointer over areas that look like you can interact with them and a tool tip or the status bar will reveal some clues to you.

Know Your Limitations
The current version of the iPhone SDK, which is used to write applications for the iPhone, has many restrictions and limitations. Some of them are common sense, e.g. you can’t send text messages from an application. Imagine an application that sends out thousands of text messages without your knowledge, who is going to pay the phone bill for that?

Other restrictions are maddening: applications cannot access the log of phone calls, or interact in any way with the calendar or the music stored on the iPhone.

To Apple’s credit, the iPhone SDK is an amazing piece of software especially given that it was publicly released as a Beta just three months ago. Some of the shortcomings listed above will likely be addressed in future releases of the SDK.

As a buyer with an idea for an iPhone application, you should educate yourself about these limitations before you spend too much time designing an application that is impossible to implement. Talk to a developer or company that specializes in iPhone development (and there are many available on Elance) and they can help you get on the right track from the start.

About
Nick Dalton (username: 360mind) is an experienced iPhone SDK specialist and Elance.com service provider. He has 15+ years of background in programming, and currently focuses his business, 360mind, 100% on the development of iPhone applications. For more information on Nick, check out his book, 101 iPhone Tips and Tricks.

 

He has a background as civil engineer and geoscientist. He has worked mainly within the oil and gas industry from the mid 1980s. He has written a few fictional novels as well as being the author of some professional litterature within oil and gas sector, he is now an editor of some web sites.


www.lulu.com/stig


www.ec-ba.com

Leave a Comment